Google's video site has finally done something useful. Google is currently hosting all of the commercials from the Super Bowl.
Commercials that air during the Super Bowl tend to be the cream of the crop. Since they run in the most expensive time slots available to the industry, they tend to push the envelope and really draw people in. Many of these commercials use humor to get people's attention. That is what makes these television ads fun for me...
Here's a fun link from Digg.com. MasterCard is running a new Ad titled MacGyver Returns - A Narrow Escape. The commercial runs with the typical MasterCard, adds humor, and ends up being a lot of fun for fans of the 80's TV series...
I have read bits and pieces of a story explaining how Steve Jobs came to acquire what is now Pixar from George Lucas and ILM (Industrial Light and Magic), but today I read a story on AppleMatters.com that summed everything up very succinctly.
The story explains that Lucas was in need of cash for a divorce settlement. Apparently Lucas put a portion of ILM's production system up for sale for $30 million. Jobs thought the price was too high, and they finally settled on $10 million to close the deal. Since that day, February 3, 1986, Jobs had control over what is now known as Pixar...
Today, the internet is all about interaction. People communicate, be it through email, chat, forums, VoIP, or video. And when people interact, it is important for them to be able to communicate clearly and efficiently. An important part of self expression is proper spelling. Far too often this is overlooked. People think that it is more important to get their message out than it is to spend the necessary time on spelling and communicate clearly...
A friend emailed me about this ad this morning. I have posted in the past to show TV ads that I thought were especially creative. Normally I see humorous ads as more effective, but this one...
Word is making its way around the net that the processors in the new iMac's are upgradeable. Apparently the story was first published in a Japanese magazine, though several sites are carrying the news this morning...
Owners of new Intel based iMacs will be excited to know that a Universal Binary update to Unreal Tournament 2004 is due out any day now. According to a post on Inside Mac Games, Ryan Gordon is just waiting for his new iMac to arrive...
On January 10, 2006, Apple released the new iMac. It made history as the first Intel based Mac. And with the new Mac portable (oddly dubbed MacBook Pro) shipping some time in February, the transition to Universal Binaries is now in full swing.
A Universal Binary is software that includes two compiled versions of the code. One is compiled for the PowerPC processor and the other is for Intel based chips. The Universal Binary takes both compiled version and includes them in the same application. The goal is to provide one application that will run regardless of the processor maker. This concept is crucial if Apple is to successfully transition to a line of computers that are strictly Intel based...
Project Motorsport started out as a fun way to spend an afternoon. We set out to shoot some motorcycle video and have a good time. Once when we brought the video back and began to edit, we realized we had the making of a music video.
Check out the video and see for yourself. And, if your interested in further information on the project, we give you that too!
The Freedom to Switch:
In 2003 Apple Computer released a marketing campaign with the intention of showing Wintel users how easy it would be to "switch" platforms.
One of the Mac's main selling points, ironically enough, was Digital Video Editing. Apple wanted the world to see how easy it was to edit video on the Mac platform. And, in overwhelming response, Mac users set out to show the world just how easy it really was.
The campaign was effective for Apple, but also spawned a unexpected parody campaign in the Mac underworld. Users from all of the world whipped out their camcorders and set to work making spoofs in the same cinematic style as the acclaimed commercial line.
With this, Maclive.net rose to the challenge and shot our own spoof. We think it proves that a Mac can be a powerful tool in the wrong hands. It also shows how far a couple of Mac fans will go for a laugh. We hope you enjoy our contribution, aptly named The Freedom to Switch.
Google's video site has finally done something useful. Google is currently hosting all of the commercials from the Super Bowl.
Here's a fun link from Digg.com. MasterCard is running a new Ad titled MacGyver Returns - A Narrow Escape. The commercial runs with the typical MasterCard, adds humor, and ends up being a lot of fun for fans of the 80's TV series...
I have read bits and pieces of a story explaining how Steve Jobs came to acquire what is now Pixar from George Lucas and ILM (Industrial Light and Magic), but today I read a story on AppleMatters.com that summed everything up very succinctly. 
Today, the internet is all about interaction. People communicate, be it through email, chat, forums, VoIP, or video. And when people interact, it is important for them to be able to communicate clearly and efficiently. An important part of self expression is proper spelling. Far too often this is overlooked. People think that it is more important to get their message out than it is to spend the necessary time on spelling and communicate clearly...
A friend emailed me about this ad this morning. I have posted in the past to show TV ads that I thought were especially creative. Normally I see humorous ads as more effective, but this one...
Word is making its way around the net that the processors in the new iMac's are upgradeable. Apparently the story was first published in a Japanese magazine, though several sites are carrying the news this morning...
Owners of new Intel based iMacs will be excited to know that a Universal Binary update to Unreal Tournament 2004 is due out any day now. According to a post on Inside Mac Games, Ryan Gordon is just waiting for his new iMac to arrive...
On January 10, 2006, Apple released the new iMac. It made history as the first Intel based Mac. And with the new Mac portable (oddly dubbed MacBook Pro) shipping some time in February, the transition to Universal Binaries is now in full swing.
