It’s tough to write about something when you’re speechless. It’s April 5th, and I still suspect that Apple is playing an elaborate April Fools Day trick on us all. Today, Apple announced a public beta of software it calls Boot Camp. Though only a beta, the software allows users to easily repartition their hard drives and install Windows XP on an Intel based Macintosh. This is a shocking move for Apple but one that appears to have caused its stock value to rise 6.7% following the announcement...
For anyone who is interested in the history of Apple Computer, The Pirates of Silicon Valley gives an interesting look back at the history. In celebration of Apple's 30th anniversary, the popular technology podcast TWiT, or This Week In Tech this week was paneled by early Apple employees Bill Fernandez, Andy Hertzfeld, Daniel Kottke, Randy Wigginton, and Steve Wozniak...
Last month Apple announced that the universal binary update to its professional line of products would be released before the end of March. And with the month quickly drawing to a close, some were beginning to wonder if the update had fallen behind schedule. But true to its word, yesterday Apple released the universal binary update to Final Cut Studio 5.1...
In an interview with Bruce Chizen, chief executive of Adobe, Forbes.com's Danit Libor of was able to glean some info on the release of CS3 (Creative Suite 3). It had been previously reported that Adobe might release CS3 near the end of 2006. Apparently this is no longer the case...
Scott Byer has posted to the Adobe's blog in an effort to explain why it is taking so long to port Photoshop to Universal Binary. He goes into detail as to why the transition from 68k code to the PowerPC processor was a much easier transition. He also explains what it is about the switch to Intel that has caused Adobe problems...
It's been big news for the last couple of weeks. Macs can now dual boot between OS X and Windows. This is a powerful feature for some, and a passing fad to others. Some could even care less. What would bring everyone together? What if your Mac could run Windows apps seamlessly along side OS X apps?
Several years ago Apple released its so called “.Mac Services.” At the time, .Mac was little more than a free email account @mac.com. When Apple deployed .mac, it was publicized with the slogan “free email for life.” That lasted about a year before Apple started adding features and decided to start charging for it...
Reports surfaced earlier this week that someone had actually found a way to install Windows XP on an Intel based iMac. The hacker’s handle was reported to be narf2006, and he claimed that he had a functional install of XP running on an iMac, and that he could reproduce the process. Many were skeptical, including myself. As it turns out that narf2006 was indeed successful. Confirmations of his success began surfacing last night...
Project Motorsport started out as a fun way to spend an afternoon. We set out to shoot some motorcycle video and have a good time. Once when we brought the video back and began to edit, we realized we had the making of a music video.
Check out the video and see for yourself. And, if your interested in further information on the project, we give you that too!
The Freedom to Switch:
In 2003 Apple Computer released a marketing campaign with the intention of showing Wintel users how easy it would be to "switch" platforms.
One of the Mac's main selling points, ironically enough, was Digital Video Editing. Apple wanted the world to see how easy it was to edit video on the Mac platform. And, in overwhelming response, Mac users set out to show the world just how easy it really was.
The campaign was effective for Apple, but also spawned a unexpected parody campaign in the Mac underworld. Users from all of the world whipped out their camcorders and set to work making spoofs in the same cinematic style as the acclaimed commercial line.
With this, Maclive.net rose to the challenge and shot our own spoof. We think it proves that a Mac can be a powerful tool in the wrong hands. It also shows how far a couple of Mac fans will go for a laugh. We hope you enjoy our contribution, aptly named The Freedom to Switch.