Well, we finally did it. We finally added a blog to Maclive.net!
At first, it seemed like blogging was over done. Everywhere you look, blogs are popping up. At first I looked at blogs a something trivial. It seemed like an ideal tool for someone who had little to no HTML experience. Why would I want a blog if I could take an extra minute or two to put up an actual HTML page that provided exactly the info I wanted?
But the more I waited, the more blogging evolved. The tools improved and in fact made it easy for just about anyone to publish a respectable looking web site. More and more users were hopping on board, and blogging really picked up steam.
Then, the more I watched, the more I realized the blogs did more than just give the average person an opportunity to publish on the web. Blogs had grown into a new and unique format for displaying information. The new format made it more acceptable to publish smaller bits of information to the web. Unlike feature length product reviews or stories, blog posts made it easier to keep a site alive with fresh and changing information... even when there was not time or cause for feature commentary.
Project Motorsport started out as a fun way to spend an afternoon. We set out to shoot some motorcycle video and have a good time. Once when we brought the video back and began to edit, we realized we had the making of a music video.
Check out the video and see for yourself. And, if your interested in further information on the project, we give you that too!
The Freedom to Switch:
In 2003 Apple Computer released a marketing campaign with the intention of showing Wintel users how easy it would be to "switch" platforms.
One of the Mac's main selling points, ironically enough, was Digital Video Editing. Apple wanted the world to see how easy it was to edit video on the Mac platform. And, in overwhelming response, Mac users set out to show the world just how easy it really was.
The campaign was effective for Apple, but also spawned a unexpected parody campaign in the Mac underworld. Users from all of the world whipped out their camcorders and set to work making spoofs in the same cinematic style as the acclaimed commercial line.
With this, Maclive.net rose to the challenge and shot our own spoof. We think it proves that a Mac can be a powerful tool in the wrong hands. It also shows how far a couple of Mac fans will go for a laugh. We hope you enjoy our contribution, aptly named The Freedom to Switch.
