Network— Your Digital Footprint Is NOT Out To Get You

The info surfaced in this 3 minute video is fascinating. It details the sort of information that can be surfaced by evaluating an individuals aggregate digital footprint.

But in the video’s final moments it takes a wrong turn and tries to explain that all of this information is somehow malignant. I disagree. I think that summation is unfair. Yes, the data is out there. No, it is not inherently destructive or damaging. In the end, all of this information is a part of what we commonly refer to as the internet and that is a resource that has benefitted mankind in ways far greater than the sum of its detriment.

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