There are a couple of reasons why Amazon grew to dominate the e-book market early in the game. First, the store’s selection is first-rate. A ton of content is key. But the real brilliance on the part of Amazon was the way the store tied into the Kindle Reader. Buy a book online and the Amazon website makes it very easy to pop that new book onto a Kindle compatible reading device. It doesn’t matter if that reading devices is a Kindle branded reader, iPad, iPhone, Android device, or even a laptop/desktop Mac or PC. Just click the buy button on Amazon.com and select your destination device (assuming you have more than one device registered in your Amazon account). Amazon’s backend infrastructure takes care of the rest. Just buy the book and start reading… very easy.
But what if you buy a book from Smashwords or you download it directly from an author’s website? If that book wasn’t purchased through the Amazon store, getting it onto your device suddenly becomes a lot less intuitive. Actually, it can be a down right painful experience… Until you know the tricks. But there is good news. There are a number of ways to get those books onto your Kindle compatible device.